SIR SPORT was born in 1979, a large store that immediately established itself as a reference shop in the sports world for the sale of clothing and equipment, in Rome.

In the mid-80s the most important sports brands entered the world of casual clothing, sportswear fashion exploded and the slow and gradual transformation of SIR SPORT began...

In 1986 Umberto Smacchi took over the management of the company and, although he did not overturn its sporting nature, he perceived the change and began to expand the company with the inclusion of a vast selection of casual brands. Brands of the caliber of Moncler, Colmar, Ciesse Piumini, Armani enter this completely renovated container.

The story continues, SIR SPORT changes its look again! From that distant 1979, after 40 years, SIR126 was born, with the aim of combining past and present, through new clothing brands and the new e-commerce. Thus satisfying an increasingly wider and more demanding audience.

Reliability remains the same as always.

NOTHING CHANGES, EVERYTHING EVOLVES!